{"id":24,"date":"2024-10-19T19:04:08","date_gmt":"2024-10-19T17:04:08","guid":{"rendered":"https:\/\/basance.com\/?page_id=24"},"modified":"2026-02-05T14:22:31","modified_gmt":"2026-02-05T13:22:31","slug":"lhistoire-de-la-marque","status":"publish","type":"page","link":"https:\/\/basance.com\/en\/lhistoire-de-la-marque\/","title":{"rendered":"The brand"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Mon histoire \ud83d\udcd6<\/h2>\n\n\n\n<p>My little brother, who has been visually impaired since birth, had a cane from a very early age. However, we soon realised that, without a storage cover, it was difficult for him to know where to put it when he sat down, took public transport or arrived home. So, to avoid having to look for it, we (as a family) developed a shoulder bag to store the folding cane when it was not in use, as well as other everyday items (telephone, keys, wallet, etc.).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Brand values<\/h2>\n\n\n<style>.kb-row-layout-id24_f63247-2a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24_f63247-2a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24_f63247-2a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id24_f63247-2a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id24_f63247-2a > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id24_f63247-2a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24_f63247-2a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id24_f63247-2a > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id24_f63247-2a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id24_f63247-2a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24_f63247-2a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24_482d3d-35 > .kt-inside-inner-col,.kadence-column24_482d3d-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24_482d3d-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24_482d3d-35 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24_482d3d-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24_482d3d-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24_482d3d-35{position:relative;}@media all and (max-width: 1024px){.kadence-column24_482d3d-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24_482d3d-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24_482d3d-35\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Practicality<\/strong> <strong>\ud83d\udc4d<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">The accessories are carefully designed to suit the needs and preferences of visually impaired people.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Combining intelligent design and functionality, these accessories are designed to simplify the daily lives of their users, offering them independence and comfort.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column24_659e2d-fd > .kt-inside-inner-col,.kadence-column24_659e2d-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24_659e2d-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24_659e2d-fd > .kt-inside-inner-col{flex-direction:column;}.kadence-column24_659e2d-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24_659e2d-fd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24_659e2d-fd{position:relative;}@media all and (max-width: 1024px){.kadence-column24_659e2d-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24_659e2d-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24_659e2d-fd\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Elegance<\/strong> \u2728<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Each piece in the collection is designed with attention to detail, combining refined aesthetics and practicality, so that our customers do not have to compromise on style.<\/p>\n\n\n\n<p class=\"has-text-align-center\">I place great importance on personalisation, so that each accessory perfectly matches the needs and preferences of my customers.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column24_60a128-ac > .kt-inside-inner-col,.kadence-column24_60a128-ac > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24_60a128-ac > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24_60a128-ac > .kt-inside-inner-col{flex-direction:column;}.kadence-column24_60a128-ac > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24_60a128-ac > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24_60a128-ac{position:relative;}@media all and (max-width: 1024px){.kadence-column24_60a128-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24_60a128-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24_60a128-ac\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Sustainability<\/strong> \ud83d\udcaa<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Made from high-quality materials, the accessories are designed to combine durability and aesthetics.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Our panniers are covered by after-sales service for normal use (storage for walking sticks, map holders, mobile phones and keys, depending on the option chosen), with simple and efficient support.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column24_85c439-af > .kt-inside-inner-col,.kadence-column24_85c439-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24_85c439-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24_85c439-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column24_85c439-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24_85c439-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24_85c439-af{position:relative;}@media all and (max-width: 1024px){.kadence-column24_85c439-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24_85c439-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24_85c439-af\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>French expertise<\/strong> \ud83c\uddeb\ud83c\uddf7<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Building on my experience at Louis Vuitton, I am committed to perpetuating French leather goods expertise, combining traditional craftsmanship and innovation to create accessories that are useful in everyday life.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id24_83923e-6f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24_83923e-6f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24_83923e-6f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24_83923e-6f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24_83923e-6f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24_83923e-6f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24_83923e-6f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24_52b814-eb > .kt-inside-inner-col{display:flex;}.kadence-column24_52b814-eb > .kt-inside-inner-col,.kadence-column24_52b814-eb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24_52b814-eb > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24_52b814-eb > .kt-inside-inner-col{flex-direction:column;}.kadence-column24_52b814-eb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24_52b814-eb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24_52b814-eb{text-align:center;}.kadence-column24_52b814-eb{position:relative;}@media all and (max-width: 1024px){.kadence-column24_52b814-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24_52b814-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24_52b814-eb\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-media-text is-stacked-on-mobile has-theme-palette-8-background-color has-background has-small-font-size\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1-1024x1024.png\" alt=\"\" class=\"wp-image-2692 size-full\" srcset=\"https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1-1024x1024.png 1024w, https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1-300x300.png 300w, https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1-150x150.png 150w, https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1-768x768.png 768w, https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1-1536x1536.png 1536w, https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1-600x600.png 600w, https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1-100x100.png 100w, https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1-50x50.png 50w, https:\/\/basance.com\/wp-content\/uploads\/2024\/11\/Design-sans-titre1.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-theme-palette-2-color has-theme-palette-8-background-color has-text-color has-background has-link-color wp-elements-fa9a54c6885eadaded0c8f9ee145c477\" style=\"line-height:0\">Who am I?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-3-color has-theme-palette-8-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-6359c8597ae5c4f4eae4b815a30c0e63\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;line-height:1.3\">\ud83d\udc4b I am Pauline Caban\u00e8s, creator of the Basance brand. I design and manufacture cane bags, designed to improve the daily lives of visually impaired people.<\/p>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-3-color has-theme-palette-8-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-8b65d3f1731765d4a303b53efcb6e9e8\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;line-height:1.3\">\ud83d\udcaaDrawing on my experience at Louis Vuitton, I am committed to providing quality products that combine practicality and elegance, while showcasing French craftsmanship.<\/p>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-3-color has-theme-palette-8-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-749820e1d8a621d662860b723ed26dee\" style=\"border-style:none;border-width:0px;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);line-height:1.3\">\ud83c\uddeb\ud83c\uddf7 I handcraft satchels in my workshop.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Mon histoire \ud83d\udcd6 Mon petit fr\u00e8re, \u00e9tant d\u00e9ficient visuel de naissance, a eu tr\u00e8s t\u00f4t une canne. Cependant, nous nous sommes vite aper\u00e7us que, n\u2019ayant pas de housse de rangement, il \u00e9tait difficile pour lui de savoir o\u00f9 la mettre quand il s\u2019asseyait, prenait les transports ou quand il arrivait \u00e0 la maison. Alors pour&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/basance.com\/en\/wp-json\/wp\/v2\/pages\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/basance.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/basance.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/basance.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/basance.com\/en\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":22,"href":"https:\/\/basance.com\/en\/wp-json\/wp\/v2\/pages\/24\/revisions"}],"predecessor-version":[{"id":3657,"href":"https:\/\/basance.com\/en\/wp-json\/wp\/v2\/pages\/24\/revisions\/3657"}],"wp:attachment":[{"href":"https:\/\/basance.com\/en\/wp-json\/wp\/v2\/media?parent=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}